The Death of the Blog

The Death of the Blog

The Death of Blogging

So! Having spent the last eighteen months or so trying to decide whether or not I should continue blogging and then finally deciding that yes, I do want to carry on with it, I have been thwarted; stopped in my tracks; had the rug pulled out from under me (feel free to add your own idiom as you see fit).

It all started yesterday when I received an email from a very well-known, highly respected blogger who is at the top of his niche. His email was fairly long but, in short, it indicated that blogs, whether they be personal blogs, educational blogs, photoblogs and so on, are on their way out. Blogging, as we know it, is ‘so last year, daahling!’ I said that – not him. Anyway, this news prompted me to rush over to Google and to search for the phrase ‘Is Blogging Dead?’ and apparently – it is!

I came across post after post and article after article all stating basically the same thing. As of 2013, we have been witnessing the death of the blog!

But how has this happened?

Apparently, young people (teens and 20 somethings) just don’t have time for blogs and blogging. It would seem that they want everything yesterday and the best way to get that is through the cool, trendy and instant social media platforms such as Facebook, Twitter, Instagram, Pinterest, Tumblr and Snapchat (other platforms are available). These are all great outlets although…well…I don’t actually know what Snapchat is. Anyway, what they want nowadays is for everything to be immediate. Right now! Sooner if possible. They certainly don’t want to have to sit down and write a blog post of several hundred words all about their holiday when they could simply post up a few photographs, and they absolutely don’t have the time to sit and read someone else’s post and I can fully understand this however, with the exception of Facebook, all of those social media platforms are limiting. You are limited to getting your point over with a tweet of 140 characters or a photo with a couple of ## to describe it or a video titled ‘Cute Dog. Lol!’ but what does any of that really tell you? Don’t get me wrong. I love social media and I use all of the above sites on a daily basis – with the exception of Snapchat (anybody?) – but they are limiting in what they allow you to do and how much information they allow you to share.

But is it really and truly dead?

The Death of Blogging

No!  Blogging is not dead nor is it dying. It is however, changing. It’s no longer enough to simply hope that you have the right keywords in your posts and that the Google gods will be feeling gracious towards you on the day that you post to your blog. You now have to incorporate social media into your blogging, using it to promote posts, engage with your audience/readership and encourage people to go to your blog to find out more about about the things you like to talk about. You also have to ensure that when they get there, they love what they see; design, content, images, etc. You need to draw them in. Oh, and they don’t want to read great tomes of 3000+ words because , let’s face it, we are all getting busier.

And so, bloggers, would-be bloggers, disillusioned bloggers, teens, 20-somethings and anyone else who might be a tiny bit interested – blogging isn’t dead – yet. We just need to change our approach to it.

By the way – how do you think all those people who are stating that blogging is dead, got their message across? Yep! You got it! On their blog.

Do you think that blogging is thriving, on it’s way out, dying or already dead? Feel free to let me know in the comment section below or on any of the social media sites mentioned above – except perhaps Snapchat…

Image: ja_rek / 123RF Stock Photo

6 comments / Add your comment below

  1. I think you’re observation is very true — the blog isn’t being used in the same way as it once was. People who want to say something short and sweet aren’t going to turn to blogging to do it, with all the quick alternatives out there. But for people who are looking for actual information, I think the blog still has a lot of value.

    And the same was said of RSS feeds when Google ended their Reader service — that RSS feeds are dead. And they are in the sense that you don’t really see those orange RSS buttons anymore, but people are still using feed readers to organize all of the BLOGS they in fact read (or at least browse). This was very evident but the amount of uproar that Google received for ending their Reader service.

    I would venture to say that people in general aren’t necessarily looking for “information” anymore, so much as they are using the Internet for socializing, which is what social media is meant for. But for those of us who still like traditional information, I think that’s who is reading blogs. And using feed readers to organize that information. 🙂

    1. Many thanks for your comment, Kanalt.

      I remember when Google shut down its Reader service. I thought the world was coming to an end!!

      It’s really interesting to observe how things have changed in a relatively short period of time though and you’re absolutely right – the internet nowadays is a place mainly to socialise but I do agree that people will continue to use it for information/learning, and for many years to come.

      So, in light of all the changes, the only thing left to say is ‘The blog is dead! Long live the blog!!’

  2. Thanks for a great post, which is also very timely for me!
    I’ve been struggling with blogging for a while & have been considering giving it up too. However, despite the power of social media, I still enjoy reading blogs & find it generally more informative & useful.

    I won’t be abandoning my own one soon & plan to focus more on publishing regular & shorter posts. Glad to hear that you have decided to carry on with your one 🙂

    1. Hi Anita. Good to hear from you again and thanks for the comment.
      I’m so glad to hear that you’re not abandoning your blog.
      There is definitely still a place for blogs/blogging but I think you’re absolutely right about publishing shorter posts on a more regular basis. That’s how I intend to go forward too.
      Just heading over to your blog right now to do a bit of catching up! 😀

  3. Thanks for sharing 🙂 Yes I too feel sometimes like chucking it all in but every time I go to something stops me. I also feel this way about Facebook and whether it will go the same way. What do you think Denise? Shayne 🙂

    1. Hi Shayne. It’s funny isn’t it? I’ve thought so many times about giving up but something always stops me too. I don’t think it’s just the fact that we’ve put time and effort into our blogs either. I think possibly some people have a real desire to share information or a need to express themselves through the written word…not sure really.
      I do feel the same way as you about Facebook but I think that, love it or hate it, it’s here to stay and that used in the right way, it can be a valuable tool for bloggers, as can most social media sites.
      Great to hear from you though and…keep up the blogging! 🙂

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