So! Having spent the last eighteen months or so trying to decide whether or not I should continue blogging and then finally deciding that yes, I do want to carry on with it, I have been thwarted; stopped in my tracks; had the rug pulled out from under me (feel free to add your own idiom as you see fit).
It all started yesterday when I received an email from a very well-known, highly respected blogger who is at the top of his niche. His email was fairly long but, in short, it indicated that blogs, whether they be personal blogs, educational blogs, photoblogs and so on, are on their way out. Blogging, as we know it, is ‘so last year, daahling!’ I said that – not him. Anyway, this news prompted me to rush over to Google and to search for the phrase ‘Is Blogging Dead?’ and apparently – it is!
I came across post after post and article after article all stating basically the same thing. As of 2013, we have been witnessing the death of the blog!
But how has this happened?
Apparently, young people (teens and 20 somethings) just don’t have time for blogs and blogging. It would seem that they want everything yesterday and the best way to get that is through the cool, trendy and instant social media platforms such as Facebook, Twitter, Instagram, Pinterest, Tumblr and Snapchat (other platforms are available). These are all great outlets although…well…I don’t actually know what Snapchat is. Anyway, what they want nowadays is for everything to be immediate. Right now! Sooner if possible. They certainly don’t want to have to sit down and write a blog post of several hundred words all about their holiday when they could simply post up a few photographs, and they absolutely don’t have the time to sit and read someone else’s post and I can fully understand this however, with the exception of Facebook, all of those social media platforms are limiting. You are limited to getting your point over with a tweet of 140 characters or a photo with a couple of ## to describe it or a video titled ‘Cute Dog. Lol!’ but what does any of that really tell you? Don’t get me wrong. I love social media and I use all of the above sites on a daily basis – with the exception of Snapchat (anybody?) – but they are limiting in what they allow you to do and how much information they allow you to share.
But is it really and truly dead?
No! Blogging is not dead nor is it dying. It is however, changing. It’s no longer enough to simply hope that you have the right keywords in your posts and that the Google gods will be feeling gracious towards you on the day that you post to your blog. You now have to incorporate social media into your blogging, using it to promote posts, engage with your audience/readership and encourage people to go to your blog to find out more about about the things you like to talk about. You also have to ensure that when they get there, they love what they see; design, content, images, etc. You need to draw them in. Oh, and they don’t want to read great tomes of 3000+ words because , let’s face it, we are all getting busier.
And so, bloggers, would-be bloggers, disillusioned bloggers, teens, 20-somethings and anyone else who might be a tiny bit interested – blogging isn’t dead – yet. We just need to change our approach to it.
By the way – how do you think all those people who are stating that blogging is dead, got their message across? Yep! You got it! On their blog.
Do you think that blogging is thriving, on it’s way out, dying or already dead? Feel free to let me know in the comment section below or on any of the social media sites mentioned above – except perhaps Snapchat…
Image: ja_rek / 123RF Stock Photo