As I mentioned in yesterday’s post, over the last year or so I seem to have lost my blogging mojo however, I think I’ve finally got to the bottom of it.
Despite having been blogging for several years now, about 18 months ago I decided that I needed to up my blogging game a bit and enrolled on a blogging course. This course was run by an extremely successful blogger and, don’t get me wrong, it was all very professional. The thing is though, the further I got into the course and the more changes I tried to make to Cupcakes and Cadenzas so that it fitted in with their model of a blog, the more disillusioned I became with blogging until, in the end, the whole thing became a real chore. Writing for my blog was no longer fun or enjoyable – the very reasons I got into blogging in the first place – and even the thought of doing things to make my site ‘prettier’ (which I normally love doing) filled me with dread.
One of the first things I had to do was to find my niche because all ‘proper’ bloggers have a niche don’t you know. Now, I am what’s known as a ‘Renaissance Soul’ (Margaret Lobenstine) or a ‘Scanner’ (Barbara Sher). I am one of those people who have many, many hobbies and interests and passions and things that I love doing. I simply cannot settle for being interested in just one thing. Asking me to choose just one topic to write about is like trying to keep a tiger in a two foot by two foot cage and expecting it to be happy. It just isn’t going to work! But, I thought I would give it a try anyway and I duly chose a topic to write about, opened up my computer and sat there staring at a blank screen…for hours. And the same thing happened the next day…and the next…and the next… I think you’re probably getting the picture now. I can’t even tell you what topic I chose because I cannot for the life of me remember what it was. That’s how much it meant to me. At this point I was suffering from ‘Blogger’s Block’.
The next thing that came up was scheduled posts. That didn’t really work for me either. Nor did approaching companies for sponsorship, writing to other (hugely successful) blogs begging them to let me write something profound for them, analysing every tiny detail regarding blog/social media stats, designing my blog in such a way that it looked like every other ‘professional’ blog in the blogosphere, and selling my soul to the Devil in return for 4,000,000+ monthly visitors to my site. Ok, I made that last bit up. The point is, this whole regimented, structured way of blogging just didn’t work for me.
Now, maybe you’re the type of person who would thrive on doing those things, and that’s fine. What I would ask you to remember though is, just because something works for one person doesn’t always mean it will work for someone else. Just because someone has made a huge success of their blog by following a certain set of rules doesn’t mean that everyone else will have the same success by doing the same things.
You see, I think blogging is a very personal thing and, despite what all the ‘experts’ tell you, there’s actually no right or wrong way to do it. Your blog is your little corner of the internet where you should feel comfortable and safe and happy, doing things the way you want to do them and this is what I eventually realised about my own blog because, as much as I want Cupcakes and Cadenzas to, eventually, be a hugely successful blog, I want to do it in my own way. I want to do it in such a way that I still find writing blog posts enjoyable. I want to remain enthusiastic about tarting up my themes and customising my widgets and playing around with colour schemes. I want to get excited when people leave comments and I want to have personal interactions and discussions on social media. And I want to do this all whilst still having fun and being completely me. And I am absolutely convinced that that’s the way to do it.
So, if there are any other jaded bloggers out there who may be wondering how to get their blogging mojo back or even any new bloggers who haven’t got a clue about where to start and are completely confused by all the conflicting advice they’ve had, here’s my tuppence-worth. Be yourself. Do things your way. Find a way of blogging that suits you and just do it! If you’re writing about the things that you’re passionate about, be that one thing or many things, you will write from your heart and when you write from your heart with authenticity and integrity, the right people will be attracted to you and your blog. After that, how successful your blog becomes is entirely up to you.
Until the next time,